There are a variety of reasons why people get permanent makeup done. Many people want to save the time of applying make-up every day. Others want to change and/or enhance their looks. Sports enthusiasts and those of us who have very active jobs will go for permanent cosmetics as they are often unable to wear conventional make-up, also, there are people who need feature correction, people with allergies to make-up, alopecia sufferers, those with vision impairment who have difficulty applying makeup, all benefit from permanent cosmetics.